Kroger Grocery Prices
Kroger typically prices groceries 5–15% below traditional supermarkets. No membership required.
Avg savings vs supermarket
5–15%
per unit on staples
Est. weekly cart savings
$15
on a $150 grocery cart
Est. annual savings
$780
based on weekly shopping
Best Grocery Deals at Kroger
Simple Truth Organic produceKroger brand dairyWeekly meat specialsDigital coupon itemsBakery breadDeli itemsPrivate label staples
Why Are Kroger Grocery Prices Lower?
Kroger is the largest traditional US grocery chain and uses scale to keep prices competitive. Their Kroger Plus loyalty card unlocks discounted prices throughout the store. Digital coupons and weekly sales events can generate significant per-trip savings. Their Simple Truth and Kroger brand private labels offer quality alternatives to name brands at 20–40% lower prices.
Loyalty Program
✓Kroger Plus Card (free) — digital coupons, sale prices, fuel points
✓Boost ($59–$99/year — free delivery, 2× fuel points)
Shopping Tips
•Digital coupons via the Kroger app can save $10–30+ per trip
•Fuel Points program: earn 1 point per $1 spent, redeem for gas discounts
•Private label Simple Truth Organic is competitively priced vs national brands
•Weekly ad sales can match or beat warehouse club prices on featured items
Kroger Grocery Prices by State
Grocery prices vary by region. Select your state to see local context.
Kroger Grocery Prices — FAQs
Is Kroger cheaper than other grocery stores?
Kroger is competitively priced among traditional supermarkets. With a free Kroger Plus Card and digital coupons loaded via the app, many shoppers achieve 15–25% savings vs the regular shelf price. Without using coupons and the card, prices are comparable to other major chains.
How does the Kroger Plus Card work?
The Kroger Plus Card is free to sign up for. It unlocks sale prices throughout the store, lets you load digital coupons that auto-apply at checkout, and earns Fuel Points (100 points = 10¢/gallon off at Kroger and Shell stations). Sign up in-store or through the Kroger app.
What are the best deals at Kroger?
The best Kroger savings come from: (1) loading all available digital coupons before shopping, (2) buying weekly ad specials, (3) choosing Simple Truth or Kroger brand over name brands, and (4) checking the Friday digital deals which often include $0.99 produce or meat deals.
How does Kroger compare to Walmart on grocery prices?
Walmart's everyday prices are typically 5–15% lower than Kroger's regular prices. However, with Kroger digital coupons and weekly sales, Kroger can frequently match or beat Walmart on specific items. For consistent low prices without deal-hunting, Walmart tends to be cheaper. For savings-savvy shoppers using Kroger's loyalty program, Kroger is competitive.
Is Kroger Boost worth it?
Kroger Boost ($59–$99/year) offers free delivery on $35+ orders and 2× Fuel Points. It's worth it if you regularly use grocery delivery — free delivery on 2+ orders per month easily covers the membership cost. The 2× Fuel Points can also add up to meaningful gas savings for frequent shoppers.